Some of it is super-scripted and sleazy, and some of it is just plain outdated. Pro Tip for TikTok: This is a fun one. Even a short handwritten card or personal email can go a long way in nurturing the relationship by simply letting them know how much you appreciate them, and that youre always there to help. And heres where you apply this knowledge to making your phone calls. I also have a feed on my site that gives them helpful real estate tips and tidbits that they can scroll through to their hearts content. Here at Icenhower Coaching and Consulting, our coaches are telling our clients to shift. Required fields are marked *. For many, leads are drying up a bit, so you may be feeling a little stuck. So whether you're curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. As with all real estate letters, do NOT begin your message with the word "I." Instead, make it about the reader. Your Name 321 Smith Road Boston, MA 02201 555-555-5555 Email Address. Ive helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. Start off with, Hey Julie, I was thinking about you, and shame on me for not reaching out earlier. If you'll actually DO the personal postal mailing, that would be a good excuse for one, but if you keep putting it off, email might be better. We do coach our clients on these lead generation tactics. Huh? Because even though I had been in business for a long time at that point, I was still afraid to pick up the phone and call them, for the fear of rejection that they might not remember me.. Make sure you do not fall into this trap. In addition, it might backfire and cause them to never call on you. Do your prospects know? After youve sent the initial letter, be sure to stay in touch periodically. She sent it individually to each of her 2010 clients, although I'm sure it could be tweaked to be sent to her entire SOI. Are you tempted to use AI to write blog posts? Yours was the best ! For example, a home value estimate is one of real estate's most common lead generation tools. If theres one SOI pro tip that bears repeating, its this: Never assume. So, Jennifer, um what's an example of doing it right? Most email marketing programs have a phone app as well, so you can get these important updates to your phone as you track the reception of your newsletter. This post details 25 steps you can take to prepare for your presentation and give you the confidence you need to make the best impression. Take the list that you just made that has already been scrubbed and add the contacts to your Facebook friends. Realtors can then use their sphere of influence scripts to reach out, and they have already seen your name recently. If you choose to implement AI, you may need to upgrade a pay a small fee through your CRM. The personal client letter is one of the real estate letters going to seller leads who have done a transaction with you. So give your full attention to every person you meet, and remember, everybody matters. Where you make your list will depend on where you are in your business. Youre someone I always think of whenever I see killer landscaping and the house I showed yesterday had a jaw-dropping garden! Then, see if they will need assistance finding a spot that has more room. Congratulations, Lori! Acronyms and jargon can kill your message. Getting permission to add people to your list is important, but there are other ways you can make the askwithout straight-up asking. What Is a Sphere of Influence? By the way, this is not MY yay-me letter - it's from one of my readers; I'm just sharing it as a good example. Beautiful. At its best, marketing to your SOI helps you establish yourself both online and offline as THE local realty expert. Brian is also the creator of www.TheRealEstateTrainer.com, a website that provides real training material for real estate brokers managers and other industry leaders. That is why it is important for you to pay close attention to your sphere of influence real estate agent. Save my name, email, and website in this browser for the next time I comment. Here is how to create an audience. Youll be coming from contribution, providing value, and staying in front of them without a whole lot of effort (or money). What do you love about it? Here's a set of 3 free letters that will expand your sphere of influence when you introduce yourself to other business people in your community. Out of 30+ agents in my office, I was one of only 9 to receive this honor! If youve been hanging out with us here on the Follow Up Boss blog, you know were all about simple systems that work. Reach out to some of your past clients from the last two or three years, depending on how much business you do. You make an impression and brand yourself into their head. are great for staying top-of-mind. Build and Maintain Your, Read More 25 Tips To Create The Ultimate Real Estate Listing PresentationContinue, Starting a real estate business from scratch can be a daunting task. All you need to do is say, Hey! Whether prospecting for new clients or encouraging referrals from past clients and your sphere of influence, consistent communication is vital to your success. Just never, ever assume. Home buyers have a MAJOR hand to play right now but unfortunately they dont always get the deal they deserve. Pro Tip for Pinterest: Like Twitter, local, highly-visual content wins on Pinterest and can be a great way to increase traffic to your website. The idea of condensing all your personal relationships into a spreadsheet summed up by a 3-letter acronym sounds cold at best, immoral at worst. Its a simple shame on me script. Share your reason for becoming a Realtor. A few months ago, someone here in the rain inspired me to write a set of 3 real estate letters you can use to "win friends and influence people" in your business community - and thus expand your sphere of influence. This traditional use of the Listing E-Alert tool is a great value add to your clients. Learn how to create the best real estate email templates for your sphere of influence to both engage and add value to them over time.http://www.TheRealEstate. Happy Anniversary to ME! Still not sure how to write it? If you demonstrate that you are an expert in the local area, you will have an easier time converting your clients. No matter who you are or where youre from, if youve ever interacted with another human being, you HAVE a sphere of influence. Obviously, you cant talk about connecting with people without talking about social media and each social media network has its own merits. You now have a friend in real estate. This can make a significant difference in your overall reach, as more people will read your content. In todays market, there are many different lead sources you can use to grow your business. With this simple strategy, and no more than 279 contacts, the listings started flowing in. That is why social media is helpful. Based on the responses and clicks, you can narrow your phone call list down to those who engaged with your newsletter. Click on where it says "Audiences" on the left side. Disclaimer: ActiveRain, Inc. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. But if you do it right? Instead of posting about politics or another crazy cat video, take a minute to share a story about a recent win or revelation in your real estate business. Today Im going to teach you how to use your Listing E-Alert tools for maximum impact. And in this case, that brand is you. There are a lot of ways you can grow your sphere of influence including networking with other people, taking advantage of social media, and going out of your way to help other people who are in your sphere. There are disadvantages to this traditional use of Listing E-Alerts. Another of the real estate marketing ideas you can do with your sphere of influence is what I call a Personal Client Letter. (Psst, already a Follow Up Boss user? Human connection is in high demand. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. It will cost anywhere from forty to fifty cents per postcard depending upon volume. Pro Tip: NEVER write anybody off. What are the biggest (non-monetary) challenges and rewards? Sample Influence Letter. They already know you. Pro Tip: Commit to having one in-person coffee or lunch date per week with a star member of you SOI. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. This is an important lead generation tool in the real estate industry that can help you add that personal touch. Smart real estate agents know that there is a lot of money to be made in giving away something for free. You can send this to your SOI, or your geographic farm. Theres short-term business and there is this big long-term business potential. Let us help you. You at least need to take the time and make real estate letters personal. If you know anyone whos thinking about buying or selling a home and you get an opportunity to refer me, I would greatly appreciate any real estate referrals and thank you., Thats an example of the real estate letters you might send to previous clients. Love it Jennifer. If you dont have a drip campaign set up yet, dont worry. The easiest way to do this is to use an announcement letter for real estate. They ended up spending $1.2 million on a new house and selling an $800,000 house., Imagine if I hadnt sent that postcard! Letter To Sphere of Influence Draft: Good news! "It's an honor being nominated" - last year when I was among Inman's 100 Most Influential. Pay Special Attention to Those Who Matter Most 4. I had no idea this got aGold Star since I'm not getting notices of comments (ARGHGHG), so what a nice surprise. If you are a seasoned real estate agent, then you know who is most impressed by your work. With all the talk about working your sphere of influence, 88 programs, organizing a million mailers, spending nights and weekends networking or prospecting, etc., it can be easy to fall into the belief that growing your sphere of influence is hard, time-consuming work. The cost is low sometimes just $5 a day when you run these ads, and its being shown to people that are already in your database. I was constantly struggling to stay top-of-mind with my past clients and stay connected with potential leads. I've written about this concept once or twice or a dozen times - see the list below for related blogs. Good news! Real Estate Letter, New Year Letter, Seller Prospecting Letter, Real Estate Templates, Real Estate Marketing, Realtor Letter, Farming Letter ElevatedAgent (1,531) $5.00 Textable Christmas Card, Real Estate Client Holiday Card, Digital Holiday Card, Real Estate Marketing, Winter Card | INSTANT CANVA DOWNLOAD AgentsAssemble (482) $4.00 Likely, you are already using Listing E-Alerts. But I'm now very curious to know who this "mysterious other" is that you keep mentioning. My clients really love it. Then, make sure you invite people to hang out with you for your charge. March 04, 2012 08:13 AM. . But, I thought, no better time than right now. My reader enjoyed a tremendous response to the letter, got a few (unsolicited) glowing testimonials to use in her marketing and may even have a few new clients to show for her efforts. YAY-ME? And once you start seeing where the bulk of the referral business is coming from, you can earmark the members of your SOI who are the best at sending you business, and set these contacts up on a priority list. ), Consistency + Engagement = Winning on Social, The 4-part SOI Marketing Plan Worth $30 Million in Business, The Real Estate Postcard Worth $2 Million, Past coworkers (even if your last job was waiting tables), Your friends (yes, even the high school pals you havent seen in 20 years), Your kids friends or their parents (depending on age). The more personal attention you give, the more theyll like and remember you. We focused on and marketed to the people we knewthe mets in our database and it was amazing the volume of transactions we started doing right out of the gate! If it helps you to have a framework, follow these easy-to-remember steps from Dr. Lee Davenport to help build rapport when you C-A-L-L someone in your sphere: Following these steps will help show you care while also subtly establishing you as a trusted real estate professional that your connections can count on. Contacting your SOI in a way that feels natural is not only more cost efficient (mailers can be pricey!) Remember, at the end of the day, business is about connecting with people marketing is simply how you start the conversation. Love it or hate it, email cannot be ignored. Yes, it is true that most people use the internet when they are looking for products and services that they require. Be clear that you have no agenda. Instead of scrolling past updates from your sphere, take a second to like or comment. This is a great way for you to expand beyond your sphere of influence, as many people are going to bring their family members and friends. This includes online leads that theyre buying, and expired listings, FSBOs, circle prospecting, etc. Are you sure you want to report this blog entry as spam? I mailed them a postcard because I was afraid to pick up the phone and call them. Is there anything I can do for you?. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); KYLE HANDY 2021 | ALL RIGHTS RESERVED | INFORMATION ABOUT BROKERAGE SERVICES | CONSUMER PROTECTION NOTICE | PRIVACY POLICY, 25 Tips To Create The Ultimate Real Estate Listing Presentation, What I Would Do If I Started My Real Estate Business Over Again, The Four Core Lead Sources Top Real Estate Agents Are Using In 2023, How Email Marketing Changed My Real Estate Business Forever (DO THIS), 7 Expert Strategies To Find And Close FSBO Leads Today, The 6 Best Real Estate Companies To Work For (And Why) In 2023. People love to look into each others lives, which is why we all love social media. Services for Real Estate Pros with Marte Cliff Copywriting, Susan McCall - - Compass Realty Solutions. He even asks for permission to follow up (Cool if I follow back up in a week?). 4. visit http://AgentDominator.info to double sales and referrals from past clients and sphere of influence. Or maybe they have questions about the difference between a deferment and a forbearance on their mortgage payments. As a member of the(name)Multiple Listing Service, I now have access to information about homes for sale and sold, average prices, and market trends in(name the area your MLS covers). Instead, by focusing on building great relationships friends not funnels they became Baltimores leading real estate team. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. (even though some agents love getting their francise awards) I like to write about what makes my clients happy. Heres one of our best scripts/real estate email templates for Listing E-Alerts. This letter will be particularly appealing for potential clients who don't already have a go-to agent for their questions. One great tool within your email marketing program is the feature that will show you who opens the emails, who clicks on the links, and who opts out. Excellent letter, of course, Marte! For example, if you get a referral from someone who is in your sphere of influence, make sure you send them a thank-you note. They better like it, or youre going to get blocked! As a real estate professional, you have a lot of connections and vendors you know and trust. Featured at one of my favorite groups at AR short simple and to the point not to mention very different. One of the best ways to improve your sphere of influence in real estate is to build deeper connections with the people you already know. But how many agents actually take that advice? It revives them as your SOI contact, and now youve set yourself up to maintain that level of communication going forward. Because we worked together, if anyone comes up in your network that may need real estate advice, I'm always happy to help. As a result, its upset a lot of our existing lead sources as well. And, it could still work if revised for those of us who have been in the trenches for a while, if farming a neighborhood. Today Im going to tell you, no. Your note/comment is definitely going in my "keeper" file!! Dont take the cheap route if its going to come across negatively. Heres how to do it, The BEST real estate postcards to generate seller leads: Part 1 home valuation approach, Powerful, easy touches for sphere of influence and past client Part 2 refrigerator clip, The TOP 7 low-cost ways to find seller leads with geographic farming, P143 The 4 BIGGEST drivers in getting listings in the cold market Part 1. It is important for you to stay connected with your real estate clients. that are written by the members of this community. Seller leads or previous clients that youre hoping to get real estate referrals from will think, Thats all my realtor thinks of me? Remembering anniversary dates, birthdays, and other significant events in your spheres lives goes a long way. Guess what? Tips For Preparation 1. You can get his full briefing in this video. Pro Tip: Star or highlight the people in your SOI who you know are the most influential ones. 1 Real Estate Agent Introduction Letter Sample Pdf Thank you unquestionably much for downloading Real Estate Agent Introduction Letter Sample Pdf.Most likely you have Do you know anyone who might be thinking of purchasing a home in the future? Come up with a meaningful message, and hit your database with a postcard mailer. You arent a clone. I bet you do want to share some ideas? You dont have to be a suited-and-booted business exec to have a great network. More than anything else, these real estate letters are a thank you with a request for real estate referrals. Didja' See Me on the News (or in the paper)? The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. Real estate is a game of touches You want to find ways to "touch" your SOI members without annoying them. (True Story)Order Your Here! There are so many ways for real estate agents to generate business. Set aside an hour a day to engage with your SOI on your social media network(s) of choice chances are youre already doing this. And thats an uncomfortable idea for many of us. Take Advantage of Social Media 3. You may think that you are so busy that you will never have time to go to another networking event. Still not sure how to write it? I'm all for sending my SOI a heartfelt card but bragging on myself is not my cup of tea. Youve chosen an exciting and demanding career and youll succeed if you work hard, learn all you can, and show people that they mean more to you than a commission check. Now, your phone call list is much more manageable. Email: Support@MasterGrabber.com, Beatty Carmichael | All Rights Reserved, Press Submit ONE time and wait for the next page to appear (it takes 20-25 seconds), Beatty is a Christian businessman and consumer marketing expert. 5 simple scripts to reconnect with your sphere Staying in touch with your sphere of influence is the foundation of building and maintaining your business. Im kicking off an email newsletter with home and garden how tos (and maybe a few insider tips on the market) and Id love to get an expert like you on my list. In real estate, being active and engaged as a friend is being active and engaged as a business owner. Things are uncertain right now, and in many ways we have been forcibly disconnected. Real estate prospecting lettersletters agents send to buyers, FSBO, FRBO and Expired listing homeownersare still one of the best ways to generate leads in 2022. Gratitude is the best way to get more of what you want. It is also important for you to diversify your outlets. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. A few days ago I followed a search link and saw some advice that I thought was terrible. However, we dont ever suggest that you use these lead generation tactics in lieu of reaching out to your SOI on a regular basis via a smart contact plan. Every year, the National Association of produces a survey of home buyers and home sellers. You can use this helpful script as you talk to seller leads, and you can also use it for emails, mailers, texts, and social media direct messages. You are NOT trying to sell them anything right now, you are just trying to re-engage them and reconnect after some time. Thx for sharing. Its easy to neglect these tasks if you dont have a contact plan in place. Remember, you dont have to harass your SOI with daily sales calls. Thats the last time Im going to use that real estate agent.. If your SOI "hears" from you on a reasonably regular basis - and again - that means they hear from YOU (not that mysterious someone else), they'll remember you, and even better, they'll remember you FONDLY. Something went wrong while submitting the form. coaching programs is right for you? Its very simple. It is such a surprise when someone takes the time to send a note that is personal. Once you feel like you have established a personal connection, ask them for a business card. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. Its our nature to judge one another and decide how much trust to afford each and every other human we meet. Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Social Media for Real Estate Agents: Building Your SOI, Facebook for Realtors: Friends Lists and the 10-10-5 Plan. In my opinion, calling or writing to say youre now an agent and you want their business is a bit tacky, not to mention pushy. You can count onme to provide up-to-date information, honest answers, dependable communication, and total support and I promise not to be pushy. So take a different approach. It can be easy to make mistakes along the way, but with the right mindset and a willingness to, Read More What I Would Do If I Started My Real Estate Business Over AgainContinue, As a real estate agent, finding new leads and potential clients is an essential part of your job. Find FL real estate agents There are 3 primary ways to get your name out there. 240-408-4002 contact@homeactions.net I hope you and your family are doing well. One type of ad that has been shown to be very effective is a messenger ad. The bulk of our business comes from referrals so wed really appreciate it if youd keep us in mind. Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database. ), And lets face it. You want to find ways to touch your SOI members without annoying them. They build their spheres of influence through charity and service rather than passing out business cards.. I stay in touch with my people, past present and to come, with a monthly . Its really simple. Your first thought might be My sphere of influence? 6. Expand Your Sphere of Influence with FREE Real Estate Prospecting Letters! Dont do that. Just make sure you ask for permission first (theres nothing more annoying than getting an email you dont remember signing up for, right?). Theres really no right or wrong way to segment your list. If you are diligent in getting information together in your database, you also collected mailing addresses of some of these people. No need to respond - we are just huge on referrals so if anyone comes up, we are always happy to help. But at the same time, thanking my clients for everything that THEY give to ME is easy for me. Working your real estate sphere of influence takes far more time than money, at least in the beginning. The first step is to just get the names down on paper and at this point, its absolutely crucial you dont undervalue or overthink a single candidate for your list. Youre not asking for anybodys firstborn child, and youre not inconveniencing them youre providing value. Pro Tip for LinkedIn: Try posting one LinkedIn article a week on a broad real estate topic that will be helpful for the majority of your contacts. If youre a new real estate agent, your broker or manager has probably told you to contact your sphere of influence and let them know that youre now an agent. It's been way too long since we've seen each other. Your newsletter list is also a great place to find referrals. This doesnt mean you should stop nurturing your entire SOI, but it does help you focus your efforts to get maximum results. Ill be happy to do the research and get back to you quickly. Your email address will not be published. You can buy Brian Icenhowers best-selling book on, contact your SOI members 100 times a year. I think I would prefer that over an e-mail. 2. However, there is always something that feels special about holding something from your mailbox. According to the Washington Post, the average person spends about 20.5 hours per week in their inbox. Check out our tips for advertising on LinkedIn! Today we are going to give you a few of our best real estate email templates for Listing E-Alerts. Your past clients may have questions about their equity, or are thinking about getting cash out of investment properties. Then, send a personal note to them. Check out our full post on prospecting on Facebook!
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